Archive for the ‘social media’ Category

All in one – Twitter

June 3, 2009


It started as a simple idea – you tell your friends what are you doing now. You update them as often as you want, only limitation is 140 characters per message. You guessed it, it’s Twitter.

Now it’s huge. Everybody is in there. When it just began its life and a friend asked me to join, I was not sure what good it will be to me. Now I am really happy that I joined early as I was able to watch it grow and collect valuable contacts.

Now it’s rarely the case that someone is twittering only to notify everybody that she is bringing her cat to the vet. Twitter is the place where you can get latest information on recent affairs (like AirFrance airplane disappearance), it’s widely used in conferences and public events to notify participants about the recent changes or inform them about ongoing actions.

It is the place where you can share your knowledge and interesting links you have found on the web, where you can ask questions and get answers, where you can learn from others and show yourself. Akhtar Sheikha in his blog 2experts Design shows beautiful examples of artistic and multifunctional Twitter pages: the authors are not only posting meaningful messages but also giving the reader more information about themselves on their profile background.

It’s so multifunctional, that it’s your blog, your newspaper, your email and messaging device, and your business card at the same time. So use yours wisely!


Social media & online appearance

September 12, 2008

Web 2.0 is all about social media, communication and socialization. In a social interaction, as we know, the first impression is one of the most important things. It’s all about how you look, what you say and where do you do that (the site where you are actually hanging out). So the online image plays a key role.

I found those socially appealing icons (logos of popular social media sites in the form of mixed drinks) on the web and thought that they might give you an inspiration of how to make your online appearance smarter.

The Best Way to Find your Potential Customers

June 15, 2008

The potential customers. Who are they? Where are they? How to find them? Which is the right path to take, which will lead us in the right direction? Simple questions but sometimes so hard to answer.

Latest Web 2.0 ideas have influenced marketing: go online – twitter, blog, socialize – and your customers will come to you. But as Lewis Green mentioned in his blog post – if it will be our only way of looking for the new customers, it will lead us to the failure. Why?

Because many of decision makers are not exposed to social media, they do not know about twitter, they do not have time to read blogs, and they do not use social networks. All those tools are good, but they have to be part of integrated marketing strategy and communication. You can not wake up one day and throw all the “old” communication tools – email and traditional media – away. Web gives you one more option. It is complimentary.

Think of your potential customers: who are they, how do they look, what do they do, what are their needs, exactly how you can help them, where you can find them. Go out, meet people (personal contact is very important and it works). Send follow-up emails. Create informative newsletter that answers your clients questions and gives solutions to their problems but is not selling. Send them links to your blog posts. Only all those means together will give you the expected result.