Archive for the ‘promotion’ Category

Tokens

November 9, 2007

Tokens, tokens, tokens. Tokens everywhere: on a tea pack, on milk, on crackers. Are they sufficient to make us buy that particular product? I think no.

They do not work as a motivator for buying a particular product or brand. Though they give a customer a small additional reason why to stick with the particular brand which he/she already likes. It gives that small bit to the customer, which is needed for him/her to justify and rationalize their own choice. But not much more.