Bloggers and PR

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One of the unexplored PR opportunities are blogger relations.

To attract bloggers you have to:

1) Offer them news related to their categories/topics

2) Write a good personal message

3) Give summaries with the links to full versions

4) Give some samples for them to try

5) Be persistent, but not annoying

A social media release deconstructs the content offerred in a regular press release into sections that can be more easily scanned and consumed.

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